Amazon have been in the digital market for quite a while, selling MP3's and of course E-books for their own Kindle line of E-readers.
They have also sold digital games, although often just as Steam codes; but they have now released their own downloading service, complete with a digital games library...
Amazon don't yet have a huge library of games, nor will they be quite as aggressive with sales pricing as Steam; but they have the advantage of being a lot larger and more often used. Customers can now go to their Beta site and purchase games, which are added to their Amazon library, and can naturally be re-downloaded in multiple locations.
It's not just games that are being offered, but many popular items of software, such as the Rosetta Stone language learning tools, and of course Microsoft Office. Free to Play games are also represented, letting you purchase in-game currency for various large titles.
Amazon have grouped their selling of Game Codes together however, so be cautious when purchasing; some games are only unlocks for Origin, Steam or UPlay, and will require accounts with the relevant provider. Some games are fully distributed by Amazon - all the information is made clear on the store pages.
What do you guys think, is Amazon going to push into the digital games market any more? Or are they just getting their piece of the pie? Tell us your thoughts below.